Voltage in electrical terms refers to the amount of current passing through a conductor ,in a marketing context this can be adjusted to the intensity of a marketing campaign within a short period of time . Measuring effects in this equation ranks all your marketing strategies on your ICP in terms of impact rather than convergence . Why is this necessary ? Simply put it ,traction is more important than sales when your objective is social impact . having this comprehension may seem counter intuitive at first glance but under inspection it is a long term strategy that mobilises people relative to your brand values through prolific (in the context of definitiveness) marketing efforts.
Increasing Brand Voltage (Brand Equity & Momentum)
According to the Millward Brown BrandZ model, brand voltage is built like a pyramid based on consumer relationships. To move up the pyramid and maximize your ranking, focus on these tiers:
- Build Absolute Relevance: Ensure your messaging explicitly maps your products directly to specific, current customer pain points rather than generic benefits.
- Optimize Performance: Consistently meet or exceed your category standards to deliver on your core brand promises.
- Carve Out a Unique Advantage: Establish pricing power or rapid innovation that sets you apart from competitors.
With these few adjustments along with a high voltage marketing campaign reaching your ICP happens sooner rather than later as your product offerings and exemplified confidence become standard traction . Unlike conduct intensity isn’t easily forgotten , having a high brand voltage has high social traction and a good ad has high neurological effect , and a customised phrase becomes a paradigm that shifts growth to the next frontier .
A Bezaleel View
The marketing terrain is filled with brands that ensure quality, promise satisfaction ,and bombarded you with spam( low effort engagement) At Bezaleel we’re more concerned with 2 things, excellence and growth . Everything proceeding that is a matter of detailing and placement . We don’t promise quality, we just produce it .
