Your ICP is more than just people who can afford your product , its also people that are going to use your product offering as intended . Looking at the nature of your product and its propensity for ignition as a metric of how easily it can catch fire( cause harm ) Who would be qualified to handle your products machinery or your products services . How much traning would they need to be able to responsibility own your product , the tendency is for individuals to only apply this assessment with regards to high volatility products or precious cargo but when applied towards the prestige of your brand it readiness still factors in . Of course in the absence of a stable environment with sound minded people your warrantees, guarantees ,and insurances will be exhausted before the period that you slated when designing the product . dramatically depreciating the perceived value of your product .

Scarcity

Modifying the availability of your product shows that you don’t only priorities profit but legacy . You can do this by strategically positioning your stores in proximity to communities that reflect your core values . This selective exposure can be done the same way on the digital front with specified ads airing to specific communities and regions and warehouses available to core groups or all groups depending on the product .

Training

Subject to complexity of your product, you as a business owner may need to have safe guards around who can use your product ,requiring a license or meeting an age restriction is a few ways you can protect the consumer and the product from damage. For more service oriented business models a similar application would be to train your ICP ie crab legs need to be consumed by people that have had a quick crash course in using pliers (walnut cracker or crab cracker),driving cars requires that you have a license ,and drinking alcohol requires an age restriction . For AI/SI you need to at least be computer literate so the conditioning/training for that must’ve started a long time ago .

Nature of Entity

The nature of the entity you are catering for has to be accounted for as you may be geared towards servicing a client base that you’re just underprepared for . IT solutions geared towards a 70 year old fx trader that wants his son to follow in his footsteps is vastly different from being the IT specialist in charge of a data centre or broadcasting event . Clarity is what allows you to prepare ,Preparation for the activity is what distinguishes performance .

Categorizing the engagement provides clarity on how you do business:

b2b

b2c

over the counter

online

digital

There are many ways to go about deciding an ICP but the most important factor is that you decide , the decision can be influenced on market conditions or lobbied by your personal ambitions , if the decision is yours youll meet players ion the field that are ready to engage with you on your terms of engagement .