Small to medium businesses that aim to engage with a broader marketshare or aim to establish more presence have the daunting task of meeting market standards with their own market contribution or USP , in saturated markets such as FMCG you have the prerogative to determine your own ICP or be priced out by existing monopolies . To engage an ICP out of your immediate sphere you must attend to a rigorous rendering of your marketing strategy . This will ensure that you market to relevant personnel in consideration of your particular industry .

Elements of Marketing Strategy

Once you’ve settled on what mental state you’re looking into your business from you can determine an appropriate working style . This is aimed at boosting your USP to your ICP ,who are factored into your considerations when establishing what perspective you apply as it pertains to objectives . After seeing this, its easier to apply an appropriate focus strategy ,either: industry specific ,awareness intensive or innovative product management.

From seeing your business objectives , detailing your ICP and establishing your own focus strategy you can begin to apply your marketing strategy , this will build to your USP within the context of a CTA . Excellence in detailing the parameters of your business objectives helps you to continuously recognise your focus strategy allowing you to trace the analytics to the extent that it matches your ICP or your business objectives , measuring the extent of effort.

Analytics :Business Lifespan

The average lifespan of a large public company has dropped significantly from 61 years in 1958 to under 18-21 years today, while about 20% of small businesses fail in their first year. SME’s thus have a daunting road to first participate in a big monopolised market then subject to performance, strategy and competence, become a large company . With that said the aforementioned procedures must have lasting effects in the short high impact time frames .

Analytics: Active Market presence

In more immediate time frames your value contribution must address pain points in close proximity , this means you have to have an agile opportunity analysis lens, addressing niche’s in the 4ps (price, place ,product or promotion). Market share will then advance from fringe and rare to often and consistent eventually turning you into a conglomerate scaled company and a household brand. An appropriate degree of attention needs to be given to your active recognisance to make sure you are aware of requests . Establishing a digital identity is the best way forward for that. Field work is crucial for promotion and location niches are solid on the ground approaches

Closing perspective

The final perspective to hold with regards to SME’s engaging highly saturated markets is team work , having a media marketing agency advise you on different methodologies to achieve your KPI’s helps you learn industry secrets whilst producing industry standard content . For all your digital needs do feel free to call .