Whether its a service or a ware, the crucial consideration to make for any brand is to reserve brand identity and for brands with an established network… “brand profitability” through consumer confidence . For either one of these functions the most crucial contribution you can make is to reserve responsible Public Representation …Heres how
DO’s
SAD(System Analysis and Design) Product Development
Your clientele hates stagnation. They love consistency . Determining on what side of that equation you’re on requires a SAD function in your product development . Not the emotion simply the process of System Analysis and Design . This is a classic grading system for data analysis and is consistent in fields such as engineering ,project management and product development as it can be used as an investigative tool pre design and post market entry and performance for analysis . Within SAD, there are numerous techniques that can be used to derive conclusive data in your market analysis and system development /design Towards the extent of product development as this is your first form of PR.
Waterfall : this a linear process of assessment or design where each step must be completed before the next begins.
Agile : an iterative process where constant feedback is required to be maintained for adaptability and satisfaction .
Object Oriented Analysis and Design : this model is predicated on cause and effect, it centres its modelling system on a collection of interacting objects and classes . More simply calibration of things and how they interact like the internet . With regards to product development it really is about how the object goods or service compliment clientele within a pretext or context , such as a fast food restaurant near a highway. Doesn’t matter what chain it is, it just works .
The Marketing Mix
The marketing mix will keep you honest at all times . Slacking on any 1 of the 4p’s ,makes all the other P’s look lost in the wind and baseless . The one thing that is vitally crucial in the marketing mix is preparation preparation is the one key attribute that culminates all the other P’s yet it rarely makes the mix , but consider sequentialising them and what you get is a
“well designed Product , at an excellent Price when Promoted to the right People in the right Place. “
That’s 5p’s but you get the gist of it . Public Relations are a culmination of all the elements in the marketing mix directed towards the press by maintaining a compact set of reservations “the Don’ts “you access the luxury of a positive public perception .
Don’ts
When running a business there aren’t too many don’ts considering you want to feed your family by serving other people with a timely product or service that has value and adds value . However in Public Relations there are several Dont’s here are a few common errors:
1. Failing to Measure Real ROI
2. Lacking a Crisis Strategy
3. The “Spray and Pray” Approach
4. Overselling
To surmise, the first drains you ,the second distorts your public perception and reputation, the 3rd is inaccurate so that leads back to the first, and the 4th is self-sabotage . In tandem they devalue your internal and external capacity not excluding casting a shadow only on your value proposition . However they can be quickly solved and that resolution sustained by 1st redirection 2nd adaptation 3rd reservation and 4th reorientation / recalibration . All these work interchangeably towards more lucrative ,manageable, precise and probius public perception, so do the do’s and avert the Don’ts .
Closing Perspectives
Public Relations are all about people and we know people, that’s why at Bezaleel Media we work on all fronts to deliver you a productive sustainable and reputable relation with the public regardless of the state of trust with the press .
