Event management and event planning is all about one thing …PEOPLE. Having the right people in the right positions allows for smooth operational orders. More than that knowing who you’re catering to in terms of attendees allows you to deliver the best service as it reflects the nature of your preparation . 

Some key elements in Event Planning 

In event planing there are a few things more important than marketing . The marketing of an event is very indicative of what type of standard, quality and attendance you are expecting ,considering you are hosting a public event . For events that are more compact, values such as :Floor plan ,fire escapes ,seating plans must remain a priority .

some broader considerations when planning include :itinerary ,catering, sound, location, decoration and design .
Play a huge factor in determining the attendees closing  sentiments of the event .
Factors such as program order have  major influence on the delivery of crux message and its memorability . When planning it is imperative to account for the flow of the event such as , when do people eat, if they eat and what they eat, whether there are any allergic foods and what the preparation standards are for that .

Sponsorship in Events

its no secret that the world still wants to party , maybe we even have to , all the more as an event host. ensuring that its a worth while experience for all participants means you need to spend a dime and a half to create the type of event that is worth attending let alone remembering . what you put in is compounded in relationship to what you get out. Fortunately you dont have to carry the financial strain alone, incentivising brands and distributers to participate in your event grants them the opportunity to market themselves as a well integrated, considerate and well grounded, socially conscious brand by supporting you , you just have to choose what brands fit your event and facilitate the outreach . To do so you will need to start cold calling, cold mailing and and sourcing leads from existing networks . You may need specific presentations in-terms of event budget costs ,technical riders and depending on the nature of your event tax write offs or carbon credits as it contributes to their ESG .

Some key elements in event management 

Event management is similar in most respects to event planning however there is a difference …

RESPONSE .

If planning is all about preparation, event management is about reaction in time . Ensuring that guests assimilate the desired tone of the event is essential before hand but in time you need to make bold and strong executive decisions . Everything from the hospitality staff to the guests requirements has to be top tier . Some of the more extreme cases require you to adapt for emergencies by having units on standby such as police or EMS . Whilst others may require you to lower your volume during the cold season nonetheless and all the more its important to be well equipped and poised for adequate response .

Guest List

A guest list is vital for your event , more over a guest list with your network participants is more crucial than you think , having the right people in the wrong setting will do more than just break your event it might just break your network . Having the right people in the right venue but with improper preparation devalues your network ,so whats important here ,everything : talent straight through to attendance and every individual around that has to be adequatlely communicated to and catered for .

Closing Sentiments

At Bezaleel media marketing we don’t simply manage and plan events based off the itinerary we help shape experiences that contour the plain of expectations , We create dope stuff everyday…most days ..I’m back a bit .