Marketing is a highly specialised field of activity ,it requires vast competencies such as branding, advertising research as well as a host of versatile hard skills such as design and copywriting . A key missing attribute from the list is storytelling . Storytelling is the art of relaying contextualised ,sequentialised information .It can be done towards priming somebody to take specific action ,develop an idea or sustain a modality . Building a reputable storyline, relatable theme and overall emotiveness of a story is what distinguishes your brand out of the realm of brands and into prestige ,a cultural phenomenon, thus we’ll be relaying how to do that within the context of a story .

Short Story The origins of the Freelancerlot

In a time of animation when characters were bold and robust there was a group of clansmen that decided to settle in a land with large fields and plain lands . They developed their agricultural prowess to a degree where peoples from far and wide would visit their city gates . The founding father or person attributed with the discovery grew to be overwhelmed , indulging in creating the delicacies of this new land thus obscuring his responsibilities to the people he was deemed to lead . Word got out of the harvest capacity and struggling management and sparked the interest of a topsoil high-roller ,his character can be described as a crag for it was partly his origin. This crag came to the plain lands with a few of his men and begun to outperform his lowland contemporaries in the farming, innovation and relational fields ,he did so well the founding father decided to give him greater control in the new land ,He introduced training regimens and reprogrammed the greater portion of the peoples ideology affecting everything from their education or logic to their physical biology . Proceeding this he was granted his own territory mid way between the new lands and the high rocks making him the boutique point between plain-lands and high rocks and his company the go to people for special operations .

Analysis

The first thing is that this a short light read but has loads of applicability for a variety of marketing purposes ,from handy men to anyone who is a freelancer , and it has a substantial classic enough “hero theme ” for people to resonate with .

However this is not the full crux of storytelling ,storytelling is done through multiple layers of emotive messaging ,what makes it emotive is the priming: timing ,relativity /context and viewer relatability, themes ,volume and frequency. In marketing what makes a great story are traceable lines of progression . Being able to trust the origins of the brand, the authenticity and realness, as well as the quality of the brand and deliverables such as our high roller from the crags . Harnessing these attributes sends your brand into a different level of trust more effective when your brand actually addresses a real problem like that of the Founding father who The Crag aided.

CTA&ICP

The CTA of your story will be geared towards how well your layering has been in relating to the public thus the readiness of your ICP will be determined by the formidability of your marketing strategy making your CTA primed .In obscure scenarios your ICP may just be people with a problem in need of your service such as was the case for the founding father in the short story previously eluded to ,but thats predicated on your tailoring of your ICP and marketing strategy where you can leverage the funnel or have a brand visibility that orients people towards you . In the story eluded to earlier there is no CTA but if there was it would read along a reward based CTA …incentivisation from the founding father to the protagonist another type of CTA includes a directive. this i s were urgency happens . Question CTA\’s work in the context of adequate information sharing with retained viewership thus concluding with a question of why wait another second or exclamation of that nature.

Closing Perspective

Bezaleel Media is a boutique high rolling high delivering agency that leverages high end digital data to get you the best digital marketing solutions as well as strategy, being a hands on boutique agency allows us to narrow our attention for specialised and consistent results